Should I Have A Mobile Responsive Website?
Does Your Website Work On All Devices?
Do I need a mobile responsive website?
The short answer is YES!!
Mobile responsive is a term that means that your website should be designed to be easy to use on smaller screen sizes. This has always been the case, as if your website is not easy to use on a mobile, then people won’t use it. However, now Google has added to the fray with mobile responsiveness becoming another ranking factor that is uses in its algorithm to determine where a website should appear in a search engine result page (SERP).
Think about the times that you have spent on a smart phone browsing for information. If this information is clunky, and difficult to use, then you will visit a different place on the internet to find this information.
First Internet Phones
Back when internet enabled mobile phones were first starting off (WAP) there was a need that was identified for people who wanted information whilst on the move. People would browse for train travel times or football results, with the webpages loading up a desktop version of the website, resulting in (very) slow loading times, big bills and a general bad browsing experience.
This brought about the rise in a separate ‘mobile only’ website that you may still see, these are websites that start with m. rather than www. These websites were a streamlined version of the desktop website, with less functionality and content, only displaying the real ‘meat’ of the website, this leads to better user experience when browsing on mobile, and a better potential for a sale or conversion of some type.
Cost Vs User Experience
For business owners, this may be an issue however, as it means designing, or more likely paying for multiple websites to be created for different devices. Then of course there is now tablets such as ipads or the samsung galaxy, which are much bigger than mobile screens, but smaller than desktops, designing a new website for each screen size would be virtually impractical ongoing.
Responsive design seems to be the way forward and the best solution to this issue. In a nutshell responsive design is an automatic restructure of your website to best suit the size of the screen that the visitor is using. This means that there will be only one place to make the updates, rather than having to visit several different web spaces to update the content.